Alice Strange Flowers was founded from a life long passion for flowers and continually striving to achieve the best. My story has been one of a natural progression, working for some of the most influential brands in their respective industries. It is this experience of working for one of the world’s leading venture capital firms as well as an internationally acclaimed interior design house and one of London’s top florists that has got me to this point.
a high end florist
I worked for Nikki Tibbles, Wild at Heart in their flagship store at Liberty, London. Then I worked as a freelancer for other top London florists working on exclusive celebrity events and weddings. I was regularly asked to do the flowers for fashion shoots and interior floral styling for magazine edits for major brands such as Dior, Harrods and Homes and Gardens before more recently, home installations in London for high net-worth clients.
an interior stylist
Having worked for renowned and internationally accliamed interior designer Martin Brudnizki Design Studio, dressing and styling interiors of homes and top London restaurants, it became very apparent how important flowers and foliage are to ‘complete the picture’. Combining the roles of an interior stylist and florist, appreciating colour, shape and design, I ensure your flowers work in harmony with the interior.
a personal assistant
The role of a PA is to fit in without being noticed and to get things done when you didn’t realise they needed doing. I worked as an Executive Assistant at one of the world’s leading venture capital firms. Having consistently worked under pressure and been relied upon throughout my career, I transfer these principles into floristry. I offer an entirely personal, hassle-free, weekly flower service that fits in with your lifestyle. Exceptional customer service is everything, and building relationships is what I do.